#New tumblr format tv#
So we've gone from network TV to cable TV to streaming video to watching big old GIFs flip in front of our faces like we're sitting on the remote control. "We capitalized on that energy and hustled to turn Tumblr TV into a reality for our users." "This started as a prototype about three months ago, but the idea gained a lot of traction once we put it on the overhead monitors around the office," Eager says. This first iteration was a few months in the making. (For a more Giphy-like experience, you can fire up /tv for a random assortment of GIFs.)įor now, this is just part of Tumblr's desktop experience, although the company says it is working on a mobile version of Tumblr TV for smaller screens. The Tumblr TV console also lets you like and reblog each GIF if your mouse finger is fast enough. Pressing a pause button lets you just watch a single looping GIF over and over, and there are also skip-ahead and skip-back buttons. You can also switch up your search terms while it's in TV mode. You click a TV button, the GIFs scale to fill your entire browser window, and it starts blasting out animated image after animated image. After running a search for "my dinner with andre gifs" or "credit card fraud gifs" or whatever you might want, a new button appears next to the most-popular results from the search. Get all the hearts and reblogs with perfectly sized templates by Canva. Tumblr's spin on the idea includes GIF programming driven by search queries. A highly visual platform is an opportunity to share top-notch content.
We have a sophisticated search product already, so it was easy to get the Tumblr TV content right once we nailed down the experience." GIFs can be large files and render slowly. "It was a conceptually challenging exercise to present GIFs in a fresh way. "The GIF is really an old standard that dates back to the '80s," says Tumblr project engineer Bill Eager.
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